Targeting a specific audience for your book trailer

January 20, 2012 § 2 Comments

Or: Book trailers from a video pro’s perspective: The sequel

Last week we talked about book trailers in general and A) book trailers can be a powerful way to market your book, but B) there are a ton of mediocre book trailers out there, and C) if you want to only spend $100 on a book trailer, you should spend your money on other kinds of marketing instead because there is a quality threshold with video, below which I would be surprised if you recouped the cost of the video from added sales (even if it’s only $100). This post started out as a discussion of all the challenges book trailers face, but as it turns out, they are legion and I wanted to take more time addressing them than I could in a single post, so here’s a start talking about the most fundamental problem most book trailers have.

Before starting any book trailer (or any marketing at all), it’s important (if you want your money’s worth) to ask two simple questions: « Read the rest of this entry »

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Book trailers from a video professional’s perspective

January 13, 2012 § 8 Comments

I’ve been meaning to talk about book trailers for a while, but it was an overwhelming subject to tackle. Then, during the Tuesday night episode of Jersey Shore (I didn’t watch. I just heard. Don’t hate me) there was a book trailer for The Clockwork Prince by Cassandra Clare, which precipitated this post. (Note: for anyone not up to speed on book advertising, book trailers are basically a video hook to try and entice readers to buy your book, much like a movie trailer.)

I have something of a unique perspective on book trailers because, in addition to spending my free time writing and reading, I work full time as video producer and editor « Read the rest of this entry »

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