Targeting a specific audience for your book trailer

January 20, 2012 § 2 Comments

Or: Book trailers from a video pro’s perspective: The sequel

Last week we talked about book trailers in general and A) book trailers can be a powerful way to market your book, but B) there are a ton of mediocre book trailers out there, and C) if you want to only spend $100 on a book trailer, you should spend your money on other kinds of marketing instead because there is a quality threshold with video, below which I would be surprised if you recouped the cost of the video from added sales (even if it’s only $100). This post started out as a discussion of all the challenges book trailers face, but as it turns out, they are legion and I wanted to take more time addressing them than I could in a single post, so here’s a start talking about the most fundamental problem most book trailers have.

Before starting any book trailer (or any marketing at all), it’s important (if you want your money’s worth) to ask two simple questions: « Read the rest of this entry »


Why don’t we read more?

October 12, 2011 § 32 Comments

Reading needs to go through some rebranding.  People think about reading as work or an obligation or something people do because that’s what cultured people do.  It’s not thought of as an opportunity for escape or relaxation.”But wait,” you say.  “There isn’t enough time to read.  Life is just too busy.” My answer is invariably: that’s the kind of thing you tell your spouse when they mention the house is getting dirty or your teacher when they’ve assigned an undue amount of homework.  According to Nielsen Research the average American watches 34 hours of TV a week.  That’s almost five hours a day, and practically the amount of time spent at a full time job. Something tells me the average American isn’t reading 34 hours a week.  The average American isn’t even reading daily. « Read the rest of this entry »

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