Targeting a specific audience for your book trailer

January 20, 2012 § 2 Comments

Or: Book trailers from a video pro’s perspective: The sequel

Last week we talked about book trailers in general and A) book trailers can be a powerful way to market your book, but B) there are a ton of mediocre book trailers out there, and C) if you want to only spend $100 on a book trailer, you should spend your money on other kinds of marketing instead because there is a quality threshold with video, below which I would be surprised if you recouped the cost of the video from added sales (even if it’s only $100). This post started out as a discussion of all the challenges book trailers face, but as it turns out, they are legion and I wanted to take more time addressing them than I could in a single post, so here’s a start talking about the most fundamental problem most book trailers have.

Before starting any book trailer (or any marketing at all), it’s important (if you want your money’s worth) to ask two simple questions: « Read the rest of this entry »


Book trailers from a video professional’s perspective

January 13, 2012 § 8 Comments

I’ve been meaning to talk about book trailers for a while, but it was an overwhelming subject to tackle. Then, during the Tuesday night episode of Jersey Shore (I didn’t watch. I just heard. Don’t hate me) there was a book trailer for The Clockwork Prince by Cassandra Clare, which precipitated this post. (Note: for anyone not up to speed on book advertising, book trailers are basically a video hook to try and entice readers to buy your book, much like a movie trailer.)

I have something of a unique perspective on book trailers because, in addition to spending my free time writing and reading, I work full time as video producer and editor « Read the rest of this entry »

…and we’re back. With presents.

January 2, 2012 § 1 Comment

I just got back from two glorious weeks away with family and friends for the holidays, hence my silence on the blog front. My house is currently a minefield of partially-unpacked luggage and despite the fact that it’s only 6:30 in the evening, I feel ready for bed because I spent last night (and the wee hours of this morning) having way too much fun with college friends I hadn’t seen in way too long. All that to say that this will be short, sweet, and unrevised but I wanted to get back on the proverbial blogging horse. So here are my belated Christmas gifts to you, dear reader: « Read the rest of this entry »

Book Review: Leviathan by Scott Westerfeld

October 21, 2011 § 3 Comments

The world is teetering on the brink of World War 1, but in this alternate history it’s a showdown between the German and Austro-Hungarian “Clankers” with their steam-powered metal war machines and the British “Darwinists” with their fabricated animals.  Aleksander Ferdinand is a prince of the Austro-Hungarian Empire, but when his parents are killed he finds himself on the run and he’s not sure from who. Deryn Sharp is a British girl who has disguised herself as a boy in order to sign up for the British Air Service.  As the world plunges into war, their paths lead the two unlikely allies together.

When I read the teaser for Leviathan, I was all about the Clankers and their mechanical steam-powered monstrosities and I was more than a little skeptical about the fabricated animals of the Darwinists, but I was very pleasantly surprised to find myself loving Westerfeld’s descriptions of the various animals that the Darwinists have created, from Krakens that support their navy to the whale-like airship Leviathan.  Westerfeld’s creations are brought to life by brilliant illustrations throughout the book that really add to the story. I enjoyed both Alek and Deryn, not to mention the supporting cast and the world that Westerfeld creates.  My one complaint (and it’s more personal preference than anything) is that it really felt like this was the first act in a larger story and didn’t leave me really satisfied at the end.  That said, I have the sequel sitting on my desk right now and can’t wait to read it.

Leviathan is hands down the best young adult steampunk novel I’ve come across and it serves as a great introduction to the genre for anyone.  I think there’s a lot to love here for girls (there are two strong and engaging female characters), but I would especially recommend this to boys, even if they’re not big readers already.  A good read for sure.

Book Review: Boneshaker by Cherie Priest

September 13, 2011 § 1 Comment

To start with, I’m a big sucker for steampunk, and how could you not love that cover?  That said, I’m not a fan of zombies so it took me a while to get around to reading this one.  I shouldn’t have worried.  This isn’t even the first paranormal book (zombies are paranormal right?) I’ve enjoyed this year.  I don’t know what’s happening to me.

Set in 1800s Seattle, Boneshaker is the story of a boy trying to learn more about where he comes from and his mother who has spent years keeping it from him.  Also there are zombies.  And airships.  And crazy inventors.  Sometimes I felt like the plot was happening to the characters, rather than the characters driving the plot, but overall a good read, and on a lot of steampunk-books-not-to-miss lists.

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